Launch Conference, Part 7D: Planning My First Service From Scratch

Here's the last part of the section called Planning My First Service From Scratch:

6. Risk it all on the Launch.

Your launch day should be promoted during each of your monthly services, on your website, and in every conversation with people that you have--it's the goal so promote it to the max.
  • Spend 50% of your marketing money on monthly services and the other 50% on the Launch.
  • If you have very little marketing money, you might want to save almost all of it for the Launch.

Launch Lessons from Starting Churches from Scratch
  • Have your people commit to inviting their friends.
  • Launch with a new teaching series that hits a high felt-need of your target.
  • Promote the next week and challenge people to come back.
  • Challenge new people to tell their friends about the church.
  • Don't use an outside band or teacher for the Launch service.
  • Ask those who have attended the monthly services to serve at the Launch.
  • Collect contact information on everyone who attends.
  • Count how many attend and distinguish between in town and out of town attendees (don't deceive yourself--count only local attenders who might potentially be/become regular attenders).
  • Serve refreshments.
  • Set up your room so that it feels full (rooms feel full at 70% capacity).
  • Keep the service to one hour.
  • Receive an offering.
  • Meet as many people as possible at your launch.
  • Don't do a greeting line; it's weird to unchurched people. Be somewhere, mill around, and meet people.
  • Thank all your volunteers.
  • Be ready for the Sunday after your Launch!

Launch Day Do's and Don'ts

  • Do: Serve fresh Krispy Kremes
  • Don't: Serve day-old, store-bought anything
  • Do: Offer sweet, salty, and healthy foods
  • Don't: Offer small portions
  • Do: Offer name brand drinks
  • Don't: Offer Sam's Choice
  • Do: Offer water
  • Don't: Have a sign pointing to the fountain
  • Do: Put smiling people out to serve
  • Don't: Let your team eat all the food
  • Do: Provide foot for your set-up teams
  • Don't: Tell anyone he or she can only have one of anything
  • Do: Provide more than enough food
  • Don't: Comment when people take seconds or thirds

"Spectacular achievements come from unspectacular preparation." --NFL quarterback Roger Staubach


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